The legalization of marijuana in several U.S. states—as well as countries like Australia, Spain and South Africa—has opened new doors for related businesses in these areas. It’s a trend that’s expected to continue with the growing acceptance of both medical and recreational marijuana use.
While still in its infancy, marijuana businesses in legalized states and countries are facing similar challenges to any other industry. One of the biggest is, of course, getting their products into the hands of customers.
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Like other product distributors, marijuana delivery holds potential to expand the market for cannabis suppliers. Delivery systems, aided by online route planning programs like MyRouteOnline, offer huge financial benefits. Route planners save distributors fuel and vehicle maintenance costs while improving efficiencies, saving time and increasing potential revenue—all of which contributes to the bottom line.
It makes sense from a business perspective as well—medical marijuana customers often are suffering from ailments that make a trip to the store difficult, if not impossible. Recreational users are like consumers of any product—delivery services are very popular for speed and convenience.
For marijuana distributors, delivery services also potentially support responsible consumption practices—a key element that contributes to the growing acceptance of cannabis use. Established businesses can use delivery services to expand their operation. New businesses trying to gain a foothold in a rapidly changing marketplace can establish themselves quickly.
Legal marijuana distribution is expected to continue to grow as more states and countries remove marijuana from criminalization and regulate it like alcohol and tobacco. The trend is moving in cannabis producers’ favor. The Drug Policy Alliance (DPA) has documented public support for marijuana law reform in the United States, with new polls showing more than half the country is in favor of legalizing marijuana.
It’s a business opportunity with big potential for entrepreneurs with the foresight to see the possibilities, and online route planning to help make that vision into reality.